Ethnographic research can be inserted into any area of a product’s lifecycle. We’ve had clients utilize our market research findings to launch new products successfully in highly competitive environments with established brands.

We’ve helped clients reposition global multibillion dollar branded products in the later stages of the lifecycle to improve market share.

Ethnographic research can be used as stand alone market research or it can be used in tandem with traditional quantitative and qualitative techniques to provide insights to drive brand awareness, competitive advantages, and market share.

Wendel Ethnographic Research often collaborates with other market research firms experienced in conducting quantitative and other qualitative market research who do not have capabilities or experience conducting ethnographic research in order to provide full service market research for our clients.