Wendel Ethnographic Research provides insights using ethnographic research methods.

It’s a world of social networks and global brands, where consumers create meaning in faster and more complex ways.

Just talking to your customers will no longer get it done. Today’s brands require a grounded understanding of the interplay between people, things, technology and ideas. We take you into your customers’ worlds through ethnographic video and other techniques that let you see them in action.

But we also understand that every project requires collaboration and insight from our clients to be successful. We ask the right questions to ensure that our research does what you need it to do - provide relevant and actionable results.

Ethnographic research can be used in any industry and we can also train your staff to apply ethnographic techniques in their daily research and strategic assessment needs.